How to Collect Phone Numbers for Text Marketing
How to Collect Phone Numbers for Text Marketing
Blog Article
Thinking about launching an SMS campaign for your business but not sure how to start collecting phone numbers? Don’t be discouraged, text marketing is definitely worth the effort.
SMS has a lot of things going for it: very high response rates (45 percent as compared to 6 percent with email) and even higher open rates (98 percent as compared to only 20 percent with email).
But before you take the dive and start sending offers to your entire phone list, let's take a look at the regulations.
Why Buying Phone Numbers Lists Is a Bad Idea
It may be tempting to buy a list of cell phone numbers and start sending them promotions without asking them first.
Don’t do it.
The Telephone Consumer Protection Act clearly states that doing so is a violation of customer privacy and punishable by law.
While buying a cell phone list is not illegal, texting customers who haven’t opted into your marketing program is. Customers have to specifically give Belgium Phone Number List you permission to text them and that permission will not come with a bought list. If you send promotional texts to someone who hasn’t opted in, start preparing to face some hefty fines.
When is someone considered "opted in"?
An “opted in” or "subscribed" customer is someone who has specifically given consent for you to send them promotions.
How to Collect Phone numbers
Use website popups (so-called SMS popups) to catch your visitors directly when they are on your website.
A simple desktop and mobile popup can help you invite them to join your marketing list.
Online businesses use popups like that:
Giveaways and Contests
Contests are an exciting way to increase opt-ins. Giving away free things or letting customers win something, whether big or small, can really help Cell Phone Number Listing to amp up your list of subscribers.
Offer something that represents your brand well so you can be sure that the subscribers will stick around. For example, the Fresh Foods grocery store offered a $20 gift card for participants who signed up for their text messaging club.
This type of contest inspires participant brand loyalty and ensures that the new opt-ins are actually interested in your product and not just a fancy prize.
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